SPOILS
Analytics
LIVE
On Site
49
visitors
Revenue
$7,426
32% of $23.2K avg
Orders
5
avg 24/day
Sessions
4,058
today so far
AOV
$1,485
avg $954
Customers
100%
new customers
Checking Out
0
CVR Today
0.12%
AUGUST 2026
DAY 23 OF 31
$522,614.00
+0% vs Jul
Jul $701.6K
On pace for
$757.3K
Orders
538
24.2/day avg
AOV
$971
$954 30d avg
Ad Spend
$187.0K
$8.5K/day avg
Traffic
270.3K
0.20% CVR
MER
2.8x
9.6x aMER
✕ aMER buried as an 11px subtitle — the acquisition-efficiency number you steer budget by is the smallest text on the page
Shipping
$21,149
$47/order
Orders
538
24.2/day avg
AOV
$971
$954 30d avg
Ad Spend
$187.0K
$8.5K/day avg
Traffic
270.3K
0.20% CVR
MER
2.8x
blended, MTD
aMER
9.6x
new-cust rev ÷ spend
✓ aMER promoted to a first-class KPI — same cell anatomy (icon + 10px label, 20px value, 11px sub), ocean tint marks it new. Acquisition efficiency readable at a glance
Shipping
$21,149
$47/order
Markets
International
USA
Month to Date
Revenue
$91.6k
↗ +116%
vs $42.4k last yr
Orders
78
↗ +86%
vs 42 last yr
Ad Spend
$24.5k
↘ -27%
vs $33.7k prev period
Blended ROAS
3.7x
vs 1.3x prior
Budget Signal
Room to Scale
based on growth + efficiency
Morning report email
Proposed addition to the daily report — one line, right under MER.
Spoils Daily Report — Sat Aug 23
reports@spoils.ai · to Max
Revenue (yesterday)
$22,741
Orders
24
Ad Spend
$8,462
MER (blended)
2.7x
aMER (new-customer rev ÷ spend)
9.4x
AOV
$948
Sessions
11,204
✓ New aMER line in the morning email — same tabular format, highlighted here only to show placement
Today
Proposed
callouts